Many countries share a common pain point in ice cream market: a lack of infrastructure to meet the demand in non-retail and e-commerce sales channels, this has resulted nearly 97% of ice cream sales are confined to store-based retail, requiring consumers to physically visit stores for purchases.
Rectifying this skewed sales channel scenario is crucial for customer-centricity and unlocking growth opportunities. The potential rewards are substantial, promising a 30%-50% increase in sales and a robust brand marketing penetration, allowing consumers the convenience of purchasing ice cream when needed.
Embrace the future of ice cream sales, where convenience meets consumer satisfaction.