HappyIce started in 2013 as an ice cream importer and distributor in Singapore with full cold chain logistics capability. Having great products and full-fledged cold chain is not good enough to compete in the market. We realized effective marketing to develop product branding and have substantial sales channels are 2 critical keys to stay ahead in the market.
After thorough market research, example like Coca-Cola uses drink vending machine to increase it’s market presence and sales, Ice Cream Frozen Vending Machine seems the tools that we need, as we see vending machine can achieve the best marketing effect with minimal cost and at the same time as sales channel to generate sales revenue.
Unfortunately, there was no ready ice cream frozen vending machine in the market that was cost effective and suitable to use in tropical country and outdoor condition. As the company’s founders are with engineering background, hence HappyIce decided to work on its own frozen vending machine.
The company spent about 12 months to R&D its own frozen vending machine with the most relevant and critical specifications, such as lower power consumption and long thermal holding power. Hence a full operational Ice Cream Frozen Vending Machine was born in 2017 with about half of the cost of the available machines in the market at that time.
After successfully rolling out about 100 frozen vending machines to the market, the company started to work with ice cream market leaders Unilever (the owner for Magnum, Ben & Jerry and Walls), to large scale launch ice cream vending machine to Singapore market. Today, with over 600 units frozen vending machines in Singapore, wide arrays of clientele using our frozen vending machines to market various type of frozen products, such as Unilever (MNC, ice cream), Kee Song (Singapore, frozen marinated chicken), Bulla (Australia, ice cream), Arun (India, ice cream) etc.
Mission: Provide affordable, SMART, and energy-efficient frozen suitability vending solutions for business partners, while delivering the greatest value to consumers through innovative business models and cost-effective solutions.
Vision: Become the world's largest owner of sales channels for ice cream and suitability vending solutions, making ice cream vending machines as common and easy to operate as drink vending machines.
【8world News, August 22, 2021】During the pandemic, many fresh food industry players have recognized the sales potential of vending machines and started selling salmon and squid through these machines. Some businesses have improved product freshness through technology and digitized their operations to boost sales.
PUBLISHED BY THE STRAITS TIMES , 5 DEC 2016
Singapore's Happy Ice has introduced vending machines that operate like arcade claw machines. With over 40 installations across the country, customers can pay $2.50 to $3 to try their luck at picking up an ice cream treat using a mechanical claw. Play until you get one! And occasionally, customers can even win two ice creams at once. Daniel Ma, the director of Happy Ice, shared that the machines were designed and built in Singapore, allowing the company to reduce costs compared to buying ready-made vending machines.
Happy Ice being awarded the "Singapore SME 500 Award" in 2014. This award recognizes Singapore's leading Small-Medium Enterprises (SMEs) that have demonstrated effective development, management, and business excellence. Happy Ice's receipt of this award highlights their commitment to continuous improvement, innovation, and success.
